The publishing industry, and specifically book publishing in the United States and beyond, is undergoing tremendous change and upheaval. All this turmoil means there are tremendous opportunities, and dangers, awaiting anyone interested in publishing a book. Particularly those who don't truly understand how the industry works, and doesn't work, and the impacts that both scenarios can have on your bottom line. Join us and you will learn:

• Several ways that publishing for a professional speaker is dramatically different, and easier, than it is for most authors.
• The pros and cons of traditional publishing, self publishing, and other business models.
• How publishing is different than most other businesses, and how you can exploit that to your advantage.
• The biggest misconception about book publishing, and how that dramatically effects everything, especially eBooks.
• How and why bookstores are different than most other retailers, and how that impacts you dramatically.
• The real value of Amazon, and how to maximize the benefits of features most publishers fail to utilize
• The key differences between various printing and manufacturing methods, and when and why you should use them.
• The most overused term in publishing, why it's usually used incorrectly, and how it could factor into your plans, and most importantly;
• How to create YOUR definition of Publishing Success, and how to develop and fine-tune your own business plan to achieve it.