NSA-MAC 2009 Intensive
Saturday January 10, 2009, 8:15am-5:00pm
Renaissance Philadelphia Hotel Airport
500 Stevens Drive
Philadelphia, PA 19113
CHECK OUT THE EVENT'S SILENT AUCTION LIST - YOU COULD WALK HOME WITH ONE OF THESE AMAZING ITEMS. BE READY TO BID DURING THE EVENT!
Plug into Profits: Internet Strategies to Boost Your Business
Are you a professional speaker, coach, trainer, consultant or business owner who wants to:
- Generate more and better leads from your online effort
- Unlock the business building power of blogs, podcasts, and social media
- Motivate more of your prospects to take action - whether it's buying your products, inquiring about your services or signing up for your ezine?
- Improve your position in search engine rankings so your website attracts highly qualified prospects at the very moment they’re searching for your exact type of product or service?
- Develop paid search strategies that deliver high returns without breaking the bank?
If you answered yes to one or more of these questions, then this intensive 1-day event is for you! The agenda is packed with tools and strategies to help YOU a turn your web presence into sales and enhance your bottom line.
AGENDA
8:15am — Registration and Networking
8:45am — Tom Gray Session
11:45am — Lunch
1:00pm — Workshop #1
2:15pm — Workshop #2
3:30pm — Internet Marketing Panel of Experts
4:30pm — Closing Remarks
MORNING SESSION
Use the Internet and Web 2.0 to Establish Authority, Boost Your Brand, and Build Your Business
As the list of web technologies and social media tools continues to explode, it can be overwhelming trying to figure out what to do – or even where to begin – to drive prospects and customers to your website. But your next level of success in growing your business might very well depend on it, so you definitely can’t afford to leave things to chance.
This value-packed session, led by nationally recognized internet marketing expert Tom Gray from Denver, Colorado, will take the mystery and a big chunk of the fear out of pursuing the many opportunities that Web 2.0 and social media present to drive prospects to your website and convert those prospects to profit-rich customers. You'll understand what Web 2.0 and the social media explosion is all about and take away actionable ideas that you can put to work immediately.
About Our Speaker Tom Gray
Tom Gray is a internet marketing expert who provides his clients coaching and consulting services in the use of Web2.0, email, search and other internet assisted technologies to attract visitors and convert them to customers and prospects.
Tom built his first web site and ran his first email marketing campaign in 1995 to gain customers and competitive advantage for the IT consultancy that he ran at the time. Five years later, having sold his firm for too much stock (it tanked) and not enough cash, he hung out his shingle as an internet marketing consultant.
Among his first clients were speakers such as Eric Chester of Generation Why; Laura Stack, The Productivity Pro™, Jeff Yalden and Mark Sanborn. Tom has worked with firms as diverse as a molybdenum mining company, an aircraft hangar builder and a medical clinic to help drive traffic and build business.
He lives in Denver, CO with his beautiful wife of 26 years and a very cute Corgi puppy named Theodore Bear. He has two wonderful children; Kaitlyn, recently graduated from Seattle Pacific University, and Nick who’s majoring in Chinese and International Relations at the University of Colorado at Boulder, CO.
LUNCH and AUCTION
Eat, network, and join the fun bidding on valuable products and services specially chosen to help you grow your business! You’ll choose a table interest group focused on a specific internet marketing strategy you want to explore.
AFTERNOON SESSION
Internet Marketing Labs
Roll up your sleeves and plunge in-depth into the topics of your choice! Our roster of afternoon presenters will lead 60-minute breakout sessions where you’ll learn their best tools, tips, and secrets that you can incorporate into your own internet marketing gameplan. You’ll choose two topic areas of most interest to you and walk away with dozens of low-cost and no-cost strategies that will make your cash register go ka-ching!
Are You a-Twitter or is Namyz your Game? How to Get the Most from Social Networking
We used to tell people that you had 90 seconds to make a first impression when you met someone. Well, that really isn't true anymore. If you don't control the information that is on Google about you, then that is an impression in itself. You can be in charge of your online profile by learning how to:
- Locate the best sites to meet your goals
- Create the impression that you want to make on prospects and networking contacts
- Maintain your network
- Find powerful connections and book more speaking dates
This session also includes demonstrations of the tools you’ll use for social networking.
About Sally Witt
Dr. Sally Witt is a Breakthrough Coach and Hypnotherapist. She has a Ph.D. in Spiritual Counseling, and has a unique background in traditional psychology as well as intense alternative training. Dr. Sally has a strong background in teaching computer skills since her days working at Apple Computer in the 1980's. Sally has always taught computer and internet skills, as well as online marketing and sales skills. She provides one on one coaching, as well as group training in Social Networking/Social Media. Google Dr. Sally Witt, and you will see the PR power of social networking!
It's All About Website Traffic: From Gridlock to Greatness with Search Engine Optimization
68% of people look first on the internet when buying products and services. Is your website ready for them?
To increase website traffic and achieve high rankings on search engines, you need to know search engine optimization (SEO) techniques. In this presentation, you’ll discover some of the most important things you can do to improve your search rankings that you can apply immediately.
You will learn:
- How search engines rank your site
- What to do to get a higher ranking
- The secret places on your website where you can optimize for keywords
- How to stay out of trouble with the search engines
- Two great (and free) tools you can use
Accelerate to the Fast Lane: Rapid Traffic with Online Paid Ads
If you want to drive traffic to your site, sometimes it pays to advertise with the online search engines. Paid placement on Google Adwords or Yahoo Search Marketing (also known as "pay-per-click" or "pay-per-impression") is a great way to build your business, but it can be a confusing world of unfamiliar terrain and terminology. All is not lost!
In this session, Karyn will walk you through the ins and outs of creating a successful online campaign by:
- Setting up a Google Adwords account
- Choosing the right keywords (and the ones to avoid)
- Writing an attention-grabbing ad
- Determining your budget and other important settings
- Testing and tweaking your campaign for maximum results
About Karyn Greenstreet
Karyn Greenstreet is a self employment expert, small business coach, and President of Passion For Business, LLC. She shares tips, techniques and strategies with self-employed people to boost clarity, create sustainable motivation, and increase sales and profits. She has significant experience in starting and running self-employed businesses, having successfully owned five businesses since 1981.
From Zero to E-Commerce Hero: How to Develop Your Online Business with Steve Coscia
Three years ago, Steve Coscia's company had almost no products and zero online revenue. Today, his annual online product revenue comprises 30% of his company's gross revenue – and it's growing steadily. His strategy has been to grow enough baseline revenue to help smooth the financial peaks and valleys in his consulting business. It wasn't rocket science and it wasn't expensive - just innovation, grit and smart marketing.
In this fun and lively session, Steve will use a case study to describe, step-by-step, the approach EVERY entrepreneur can use to build another revenue stream, including:
- How to develop products that people want
- How to build an online infrastructure
- Ideas for smart marketing
Steve will share a simple, stable and predictable process that will amaze you!
This Blog’s for You: How to Start, Manage, and Get the Most from Your Blog with Rick Simmons
Blogging is one of the most talked about technologies available on the Internet yet the one many are afraid of. Blogging can be enjoyable and have far reaching implications for your business. This workshop will help you start your blog, the right way, and give you the tools and wisdom to have it maximize its impact on your business.
- Things to consider before you start blogging
- Best blogging platforms and technologies to use
- How to start your blog
- Getting people to read your blog
- Blogging do’s and don’ts
Getting Your Face and Voice Selling Your Products: How to Do it and Do it Right with Rick Simmons
Podcasting has gotten much easier and continues to get less expensive. In this seesion, you’ll learn how to use audio and video segments to attract more visitors and keep interested in your site and coming back for more. Four strategies you’ll walk away with:
- How to make an audio or video podcast
- Best equipment and software to consider
- How to maximize the distribution and optimization of your product
- How to know when to outsource and when to do-it-yourself
About Rick Simmons
Rick Simmons is the President of Dinkum Interactive an Internet marketing firm that specializes in increasing your footprint online. Rick has over 10 years Internet experience starting out with the first company doing webcasting of financial data over the Internet. Rick is a recognized speaker at many events for all aspects of Internet marketing and his firm works with nonprofits, universities and numerous one man operations.
CLOSING SESSION
Internet Marketing Excellence panel discussion
Put all the pieces together in this closing session, featuring our panel of internet marketing, search engine, blogging, and web audio/video experts. Bring your most pressing questions and leave with a clear plan and the answers you need to “plug into profits” and boost your business fast.
PRICING
Non-members: $187 / Early Bird $157
Members: $127 / Early Bird $97
Next Open Meeting
17
Members Only Meeting
We have no upcoming members only meetings at this time.
Sponsorship Packages
Check out our available sponsorship levels for 2011-2012.
2012 Pro-Track Program
Our Presentation Skills Masters Course is specifically designed for emerging and experienced speakers who want to drastically and rapidly improve their ability to write, organize, and deliver amazing presentations!
John Reddish Tribute
Members reflect on our 2001-02 chapter president (1946-2010).
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