THE STORY FORMULA: Connection and Engagement through Strategic Storytelling
Presenter: Kelly Swanson
Learn from a storytelling master. This hilarious high-energy program will teach you why stories matter, the key components to a strategic story, and how to take stories from good to unforgettable. After you learn the basics, you will get to see its real life application as Kelly pulls three lucky people into the hot seat, to share a five minute story and get five minutes of feedback. You’ll be amazed as you watch stories transform and learn what your story needs to take it to the next level. Please bring a five-minute story to share (if possible, have a written copy to hand to Kelly) and we will draw names to choose the hot seat people. Don’t miss this exciting chance to see why so many speakers in NSA consider Kelly the “go to” person for their story makeovers.
Kelly loves using stories to teach. Not just because they are entertaining and engaging and make people feel things, but because they are the very tool she uses to connect, teach, and inspire. Science has proven that our brains are wired to learn through story, not data. Information can’t move people to action. But story can. It’s Kelly’s gift. It’s her secret weapon. And soon it will be yours.
Kelly Swanson is an award-Winning Storyteller, Comedian, Motivational Speaker, and Author of “Who Hijacked My Fairy Tale” and “The Story Formula.”
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